An Ounce of Prevention
Governor Jerry Brown just declared the three-year drought in California over. There have been record rains and snows throughout the state with some of the worst storms that I can recall. It wasn’t supposed to be this way. Meteorologists all predicted a La Niña year (low to no moisture). Weather forecasting is the one job where it’s OK to be wrong most of the time. Wanting to know what’s going to happen is natural. Popular entertainment has explored the future and its relationship to the past and present in a myriad of ways (books, movies and on TV where the SyFy channel is loaded with shows exploring the subject). Some of us read our horoscope; others go to psychics and mediums. As a business strategist, much of my career has been spent making and implementing recommendations based on forecasts. I take an array of data points and mix them in a proverbial bowl and then make determinations as to which ingredient should be weighted more than another. Each business is different and e