Reminder: Repeating reinforces
I used to like to watch cable news. Then the hyperventilating began. More egregious than the breathless introductions has become the repetitiveness – saying the same thing in 3 different ways. Listen to any of the questions being asked – it’s asked, summarized and rephrased all before the guest has a change to weigh in. It’s a total irritation and waste of time. It’s done because repetition is effective in making an impact. People need to hear things multiple times. Consumer buying behavior indicates that it can take dozens of impressions to move people to action. This is why repetition matters. Repeating things helps people understand things when it’s phrased differently and compels them to act. There’s lots of data to support the thesis that providing information multiple times causes people to remember the message. Anniversaries are opportunities to reflect and remember. At my Parish in Hollywoo...