Today we’re terribly sophisticated and we are well aware of being “sold.” It now takes 5 impressions for an ad to have an impact...not a purchase impact, but just a recognition factor.
The core of the U.S. economy is built around this premise: introduce consumers to a product or service and show them that they want/need/will benefit from it – and they will then engage and purchase. The cycle repeats. Even the most sophisticated and cynical amongst us are impacted – it simply works.
Gay, lesbian, bisexual, transgender and questioning (GLBTQ) people have been surrounded by speech that mocks, harasses and spreads inaccurate information.