The company made and released an ad a few weeks ago where a customer explains why he chose to buy Ford. From the ad: “I wasn't going to buy another car that was bailed out by our government. I was going to buy from a manufacturer that's standing on their own: win, lose, or draw. That's what America is about is taking the chance to succeed and understanding when you fail that you gotta' pick yourself up and go back to work."
It’s an interesting strategy to sell cars. Usually automobile companies sell cars with loads of video of the vehicle in motion against some fabulous scenic backdrop. In the 1970’s Japanese cars took significant market share from Detroit based on the reliability of the car in spite of exhortations to “buy American.” Having an average American justify his brand selection based on whether the company received a Government subsidy seems ineffective.