Eliminating bias isn’t realistic, and isn’t possible. Individuals bring their own experiences to everything, including news. Accepting and distinguishing bias is a shared responsibility between writer and reader – but ultimately it is up to the reader to interpret the information.
A few weeks back GOP Candidate Rick Perry created an ad with a quote from President Obama about how Americans got lazy. Nearly every media outlet condemned the ad because it took the President’s words totally out of context. Reading or listening to the entire sentence the President was noting American exceptionalism and that we needed to keep working to maintain that. To properly cover the story, however, most news outlets ran the ad and then wagged their proverbial fingers at the distortion. It’s like when Janet Jackson had a ‘wardrobe malfunction’ and the news media was up in arms over the outrage...and then ran pictures of her pixilated boob for months! In this case the Perry campaign got millions of dollars of free airings of their skewed ad, reinforcing the candidate’s narrative and winding up the liberals and media elite. The actual news story is that the Perry campaign created an ad, didn’t pay for it to be aired and was deliberately using the President's words out of context to draw attention to his campaign. Not juicy enough. Much better for the story to have everybody expressing mutual outrage but actually saying nothing.